Miu Miu Digital Copywriter

JOB PURPOSE

The Miu Miu Digital Copywriter oversees and sets the brand's tone of voice across digital channels by creating engaging copy for digital platforms and related brand communication projects.

RESPONSIBILITIES

• Ensuring all written content aligns with the brand's image and identity
• Editorial copy editing for MiuMiu.com
• Coordinating translations and proof-reading
• Ensuring impeccable product presentation and its evolution over time, working closely with digital design and performing market research
• Writing SEO-friendly product descriptions for e-commerce
• Crafting newsletters in accordance with the schedule of e-commerce launches or communication projects
• Creating and reviewing SEM campaigns copy and captions for paid social media campaigns
• Managing catalog attributes and product technical information

KNOWLEDGE AND SKILLS

Exceptional writing skills with the ability to craft engaging copy

Strong attention to detail

Passionate about trends and innovations in the digital and luxury space

Deep understanding of luxury brands tone of voice

Flexibility to adapt and prioritize tasks in a fast-paced and dynamic environment

Strong interpersonal skills for effective collaboration with cross-functional teams, and different stakeholders (both internal and external)

Familiarity with SEO, performance media channels and omni-channel communication

Proactive, independent, creative and motivated

Proficiency in Office suite

Fluent in both English and Italian

4-5 years of experience in copywriting, ideally in luxury or fashion industry