It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.

The multi-hyphenate mogul appears alongside Lebron James, Roger Federer and Patti Smith as the LVMH-backed luggage brand sets its sights beyond suitcases.

Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year.

Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.

Why it's worth reconfiguring your advertising strategy right now.

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?

As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.