Senior Specialist - Social Media Content

Social media is central to the On brand, key to connecting with our communities in a genuine way to communicate our brand mission of 'Igniting the human spirit through movement'. We're looking for an experienced social media Senior Content Specialist to drive forward On's social content planning and execution. Working collaboratively with key stakeholders across marketing, design, art direction and production, you'll be driving content that engages our communities. Reporting to the China Social Media Lead, you'll be an integral member of the China and global social media team, responsible for pushing forward our content that align with overall strategy.

Your Mission

- Drive our social content planning for platforms (WeChat, XHS, Douyin, Weibo; open to new test fields); sensitive on the evolution of market trends
- Translate insights and trends into social media content - reacting quickly to brief and produce content for Douyin and XHS
- Craft exciting briefs for internal teams and external partners, continuously evolve our tone of voice on social media
- Collaborate with marketing, design, commercial teams to plan and execute campaigns on social media
- Amplify the stories of global and local assets: athletes, talents at On, stores, partners, in engaging and social-first formats - developing content ideas and content franchises

Your Story

- 4-6 years' working in social media and/or creative roles - with proven experience in planning and execution. A desire to produce best-in-class content
- You'll have sufficient experience working and developing social media content to deliver views and growth across WeChat, WHS, Douyin
- Live and breathe social media, staying on top of content formats, social platforms and trends is a must. Strong content briefing and planning skills, and excellent attention to detail
- You'll be ideating, concepting and have an experimental mindset - wanting to push forward new ideas and content opportunities
- Be proactive to develop building cross-functional relationships including experience working with internal teams and/or external partners
- Strong communication and writing skills - presenting ideas and plans to marketing, production and internal stakeholders. Work with external agencies and creative partners
- Fluent/native written and verbal English

Meet The Team

We're the friend who shows you where to find city adventures, the run crew captain who won't let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We sometimes sit at desks, but our inner-explorers mean we are constantly seeking fresh ways to connect and engage with communities. If you're bursting with original ideas, with the strategic mindset to back them up and the skills, and drive to see them realized, this is the team for you.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.