Marketing Director

Essential Duties and Responsibilities

● Plan and implement a strategic, overall marketing and communications program.

● Participate in annual marketing meeting with ownership and vendors and present marketing initiatives for the year.

● Create supplemental marketing plans for tenants as requested including free and paid initiatives to support and promote the brand.

● Create enhanced marketing plans for the MDD as needed.

● Work within the allocated budget and consider the goals in determining best media partners (print/outdoor/digital) to create a yearly media plan.

● Negotiate rates, schedule and added value with media partners.

● Key contact for all publications we currently advertise and media companies.

● POC for all advertising cold calls. Review and respond to advertising proposals.

● Research and secure new opportunities for advertising in local, national and global markets within the advertising budget and effectively reaches our target audience.

● Oversee strategy for advertising on all digital platforms, inclusive of SEO, google advertising, social media advertising, and other digital advertising opportunities such as with print publications, etc.

● Work with internal graphics team and branding agency partner to determine creative for each initiative. Provide approval on all creative.

● Determine marketing and creative needs (such as ads, direct mail pieces, eblasts, etc.) and supply creative direction to internal graphics team and/or branding agency partner, prepare briefs, review creative and give feedback to ensure creative and ad campaigns are aligned with the current marketing strategy and effectively reach the desired target audience.

● POC with branding agency, managing communication and budget allocated to branding agency projects. Attend/lead branding agency calls, respond to branding agency inquiries, review and give feedback on all branding agency projects.

● Key Marketing contact for Ad Campaigns with branding agency team. Assist with budgeting and scheduling, review photographer + casting recommendations for photo shoots. Assist with payments, invoices and post-production wrap up.

● Attend calls with the Events and Cultural Programming teams to determine marketing/promo needs.

● POC with Events and/or Cultural Programming regarding third party or tenant initiatives that require marketing support.

● Work with in-house curator on new/existing Cultural Programming Initiatives and how to best market cultural programming.

● Create and execute marketing plans and budgets for all MDD concepted events and cultural programming initiatives.

● Oversee all marketing relating to events and cultural programming including costs, placements, collateral timelines and distribution. Also responsible for approving creative, copy, reviewing invitations, etc.

● Participate in Sponsorship / Partner meetings. Create, review and edit decks as needed.

● POC in the Marketing department both at the corporate and store level.

● Work with Brand’s Corporate Marketing teams on supporting their marketing initiatives and brand exposure.

● Key marketing contact when a brand first opens in MDD. Guide and assist brands in marketing and promotional support.

● Maintain an open line of communication with store managers.

● Conduct store visits, gather traffic/demographic info, gather feedback on MDD initiatives and create reports to be circulated among executive team.

● Field inquiries from store managers and corporate teams regarding tenant opening updates/construction/events/etc.

● Work with Associate Director of Digital Marketing and property management in creating the monthly tenant newsletter that goes out to all tenants of the MDD.

● Send out invitations to events /marketing updates to tenants as needed/requested.

● Work closely with VP Marketing on budgets, reallocations, forecasting, etc. Responsible for oversight of marketing budget.

● Review and approve invoices in accounting software platform system.

● Prepare quarterly report for the Marketing Department that is shared with key executives and stakeholders.

● Oversee and ensure competitive research and demographics are up-to-date.

● Participate in PR calls, provide direction as needed. Assist with media requests. Review/edit press releases.

QUALIFICATIONS

Required:Bachelor’s degree with emphasis in marketing, advertising, journalism or business administration. Seven to ten years of marketing or advertising experience.

Preferred Previous experience in marketing for luxury brands and/or a shopping center with a strong focus on luxury marketing.

● Position requires flexibility in working hours.

● Excellent organizational skills.

● Understanding of existing retail offerings, demographics in trade area and regional market.

● Strong written and verbal skills.

● Ability to write, read, analyze and interpret reports, business correspondence and procedures manuals.

● Ability to effectively present information and respond to questions from management, tenants, clients, customers and the general public.

● Strategic planning and thinking.

● Creativity and innovation.

Other Skills and Abilities

● Proficient in Microsoft Office applications, budgeting software, asset management software, Web/Internet/e-mail technologies and general computing technology.

● Ability to prepare and manage a budget.

● Ability to calculate figures and amounts related to daily job responsibilities.

● Ability to negotiate with outside vendors to arrive at working arrangements beneficial to the center and its initiatives.